Writing your own website copy is one of those tasks that sounds straightforward until you sit down...
The small business owner’s guide to writing website copy that converts.
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How to build a lead magnet that attracts the right clients and not just anyone with an email address.
There's a version of lead magnet advice that treats the goal as getting as many email addresses as...
Social media for service businesses: what works, what doesn’t, and what to stop doing.
Most small service businesses have a complicated relationship with social media. They know they're...
How to write about yourself without making it all about yourself.
The about page is one of the most visited pages on most small business websites. It's where...
Stop renting your audience. Here’s how to build one you actually own.
Think about every follower you've built on Instagram. Every connection on LinkedIn. Every person...
Content without strategy is just noise. Here’s how to build the real thing.
If you've been creating content for your business for any meaningful length of time and it's not...
The difference between website copy that informs and website copy that converts.
There are two kinds of website copy and most small business websites have the wrong one. The first...