Yaal Consulting builds websites that turn visitors into customers, and gets those websites found by the people already searching for what you do. Two things, done properly, month to month. No contracts and no agency runaround.
You paid for one a few years back. It launched, it looked fine, and then it sat there. Maybe someone told you to start posting, so you did for a while. You've thought about SEO, maybe paid for it once, and you still couldn't tell you whether it did anything.
None of that was a mistake. It's what happens when marketing gets handled one piece at a time by whoever's available, including you at eleven at night. Every decision made sense on its own. They just never added up to anything.
The fix usually isn't more effort. It's getting two things right.
Gavin Rose spent years in cybersecurity and finance before starting Yaal Consulting, which means he came into marketing from a world where systems either work or they don't, and where you're expected to show your reasoning instead of hiding behind a monthly report full of graphs.
That's the approach here. Gavin stays directly involved in your project, bringing in trusted specialists where their expertise will make a difference. He’ll tell you when something isn't worth doing, explain the parts that matter in plain language, and stay honest with you even when the honest answer costs him the sale.
"Gavin is one of the most ethical and morally strong individuals I've been blessed with working with in my life. His technical knowledge is through the roof, and he is skilled at breaking it down so that when he explains things to me my eyes don't glaze over."— Erik HellerMore about Gavin and how Yaal works
Those are the two jobs, and they go in that order for a reason. There's no point sending more people to a website that doesn't give them anywhere to go, and there's no point having a great site nobody ever sees.
Clear about what you do, who it's for, and what to do next. Built so a stranger who lands there from a search can understand how you can help within seconds and easily find how to reach you. This is the foundation, and it's the cheaper of the two to fix.
Showing up in Google, and increasingly in the AI answers people read instead of scrolling. Not ads interrupting someone's day. People actively searching for what you do, finding you first.
Some businesses need both. Plenty only need one. We'll tell you which on the call.
See how we build websitesBoth are month to month. No contracts, no setup fees, and no surprise invoices.
Turns the people who find you into people who contact you
Your site is dated, confusing, or just sitting there
Gets more of the right people finding you in the first place
Your site works, and not enough people are seeing it
Not sure which one you need? That's the whole point of the call. Let's figure it out
The difference isn't that you start doing more marketing. It's that the marketing you're already paying for finally does something.
Your website stops being a brochure and starts being the reason people call. The people finding it were already looking for what you do, so they arrive ready to talk instead of needing to be convinced. And none of it depends on you remembering to post something or making it to a networking breakfast.
"Yaal Consulting is the real deal. Gavin always meets me where I'm at, takes the time to help me understand the problem, and helps me develop a clear vision for where I want to go. What I appreciate most is that he doesn't just give advice, he helps me understand the next practical step I need to take to keep moving forward."
"Gavin is as honest and true spoken as they come. He will always be level with you, and be very personable in the process. He's a must-have in the business world!"
"Yaal consulting has helped us with several projects. Gavin is incredibly smart, kind and honest! Highly recommend!!!"
Rated 5.0 on Google. Read them all
Gavin is a member of the Wichita Regional Chamber of Commerce, the Wichita Independent Business Association, and the Christian Business League of Wichita, where he serves on the leadership team. He's in those rooms most weeks, sitting across from the same business owners he builds for.
Auto shops, accountants, healthcare practices, a sawmill, a Medicare agency, and plenty of other businesses in between. Most are here in the Wichita metro, some are a few states away, and every one of these sites is live right now.
The Burnout Check is a short self-assessment that helps you figure out which parts of your business are quietly draining you and which ones are actually working. It takes a few minutes, there's no call attached to it, and you'll have something useful by the end whether or not you ever talk to us.
Take the Burnout Check More free tools in the Resources library ↗
No hype and no tech speak. Just the explanations we'd give you on a call, written down so you can find them when you actually need them.
A discovery call is a conversation, not a pitch. We'll look at where your business is, what you've already got in place, and what would move the needle most right now. If that's working with us, great. If it's something you can handle yourself, we'll tell you that too.
Book a Discovery CallBased in Wichita. Working with businesses here and across the country.
