You’ve probably heard it before: “Video is king.” But is it really worth the hype?
Absolutely—and not just because it’s trendy. Video marketing works because it speaks to how real humans think, buy, and connect. It’s one of the fastest, most engaging ways to build trust and get results, even if you’re not a big brand with a Hollywood budget.
Here’s why video marketing is so effective (especially for small businesses) and how you can start using it today without feeling overwhelmed.
1. Video Builds Trust Fast
People don’t buy from businesses. They buy from people they trust.
Video gives your audience a glimpse of who you are—your personality, your vibe, your values—all in a matter of seconds. Whether it’s a behind-the-scenes clip, a product demo, or a quick explainer, video creates an instant connection.
Insider Tip from Gavin: Even casual, selfie-style videos work. Authenticity > polish.
2. Video Boosts Engagement and Retention
Compared to text or static images, video holds attention longer and keeps users engaged.
- Viewers retain 95% of a message when they watch it in a video compared to just 10% when reading it in text.
- Videos on landing pages can increase conversion by 80% or more.
That’s the kind of ROI small businesses need.
3. Video Increases Visibility (Especially on Social and Google)
Algorithms love video. Platforms like Instagram, Facebook, LinkedIn, and even Google reward it with more reach.
Want to show up higher in search results? Try embedding a YouTube video on your homepage or blog. It can boost SEO and time-on-page.
Did You Know? Google often shows video results above traditional web pages—even for local businesses.
4. Video Speeds Up the Sales Process
Whether it’s a client testimonial or a quick “how it works” walkthrough, video helps answer objections and reduce hesitation.
Here’s what video can do faster than a long email thread:
- Show your results
- Explain your process
- Build credibility through happy clients
5. Video Content Is More Versatile Than You Think
One video = multiple assets. Chop it up and use it across:
- Your website
- Social media posts
- Email campaigns
- Ads and landing pages
Don’t let perfectionism stop you. Start simple with:
- 60-second tip videos
- FAQ answers
- Behind-the-scenes clips
Let’s Make Video Work for You
You don’t need a production team or studio lights. What you need is strategy, authenticity, and consistency.
At Yaal Consulting, we help small business owners like you turn everyday content into video gold—without overthinking it.
👉 Book a discovery call to learn how to start using video marketing to grow your business, connect with leads, and stand out in your industry.