by YaalConsulting | Jul 8, 2026 | Blog
Wichita is a market with a lot of good service businesses. Contractors, consultants, therapists, designers, coaches, marketing professionals, and more, all of them doing solid work, most of them getting most of their clients through referrals and word of mouth....
by YaalConsulting | Jul 8, 2026 | Blog
Selling a service is fundamentally different from selling a product. You can’t put it on a shelf, take a photo of it, or let someone hold it before they buy. You’re asking people to trust you with their time, their money, and often a problem they’ve...
by YaalConsulting | Jul 2, 2026 | Blog
Most small business websites start the same way. Someone discovers Squarespace or Wix or a WordPress theme, watches a few tutorials, spends a weekend building something that looks reasonably professional, and calls it done. A few months later they’re wondering...
by YaalConsulting | Jul 2, 2026 | Blog
There’s a specific kind of exhaustion that comes from being behind on your marketing. It’s not the tiredness you feel after a long day of client work. It’s the tiredness that comes from carrying a list of things you know you should be doing,...
by YaalConsulting | Jun 29, 2026 | Blog
Ask most small business owners why their marketing isn’t more consistent and you’ll hear some version of the same answer. There wasn’t time. Something came up. It kept getting pushed. The week got away from them. And then the week turns into a month,...
by YaalConsulting | Jun 29, 2026 | Blog
Every business owner does their own marketing at some point. It’s practically a rite of passage. You write your own website copy, figure out social media as you go, send emails when you remember to, and patch together whatever strategy you can manage between...
